Coca-Cola supports marriage equality with a simple visual using personalised Coke cans arranged to say, no matter your gender, all love is equal.
Here is where the collaborative mindset magic happens by leveraging emerging technologies to create impactful, future-forward spaces that come to life, transforming how our consumers behave and connect with our strategic brand narrative.
To launch the American fast-food chain Carl’s Jr. here in Australia, we developed quirky characters to build an authentic Aussie personality for the brand. Truly allowing us to boldly deliver on ‘Taste You Can Swear By’.
Our fully integrated campaigns sought to modernise the brand and appeal to a more youthful and contemporary market. This approach centred around the human element and aspirational aspects throughout the Lexus brand experience. We pushed the focus to people, and away from just shiny metal.
Often the fun was to develop the overarching idea with a progressive visual feel that could stretch across multiple channel advertising campaigns, global projects, marketing collateral, digital CX communication and website content.
An online conversation was created to launch New Balance’s Cricket campaign ‘Play Your Way’. We asked young cricketers throughout Australia to define themselves, what is your cricketing identity, are you a Master or a Blaster?
The digital platform celebrated both styles of cricket through international player endorsed video content showing off their new seasons range and technical skills.
For the launch of Maggi’s product line, we took a fun and relatable casting approach to align with the brand. Casting real-life everyday people in realistic scenarios; the set dressing was a major component as we treated the set almost like a moving image to quickly convey character dynamics and set the overall tone.
Exogamy
Exogamy is a single-case feature serif typeface influenced by several classical-style serif font families. The aggressive contrast of strokes, rounding of characters and stencilling delivers a fusion of class and industrialism.
Link to download full font OTF file coming soon.
Swisse’s ‘Support’ campaign explores rugby legend Kieran Read’s other side, his ‘Dad’ side.
We created a podcast featuring Kieran Read reading bedtime stories to support mums and dads as they put their children off to sleep.
The podcast hit number one on the iTunes charts and gained a spot on the TV show The Project. Brand love increased 72% and sales increased 332%. To date, it has picked up 5 finalists at Axis, and 7 finalists at AWARD, converting into one silver and two bronze.
As a major sponsor of the Wallabies, BMW wanted to voice their support alongside the passionate fans. Taking to the streets of Australia, we commented live on digital outdoor in the middle of the pilgrimage to and from the stadiums.
Working closely with the team at Virgin Money, we gave ourselves a simple yet visually intriguing platform to springboard off ‘Spend today. Go tomorrow.’
This allowed us to create a fresh, multi-channeled campaign using an adventurous comparison approach. Turn today's spending into tomorrow’s holiday with a Virgin Money Velocity Credit Card.
For Valentine's Day, we crowdfunded the most cost-effective and romantic gift for all the women in the world named Prue, including our colleague Alex's girlfriend. The stunt captured the attention of lazy partners around the world and became an international news story.
Link to Kickstarter
